Description
Customer with a Capital C provides a unique insight into the workings of one of North America's foremost customer service organizations, . Over the past decade the author, Ken Welsh, has worked as 's voice coach, helping distil the vision of the company's CEO, Mike Faith, into a practical skill set. Mike's vision has always been to create a company where the customer comes first, second, and always-a company that is truly customer-centric. With the help of everyone at , Ken Welsh has written Customer - with a Capital "C" as a simple, easily read case study of a truly customer-centric organization. Through this, Customer - with a Capital "C" provides a simple set of easily applied principles for anyone wishing to create a successful company where the customer always comes first.