Designing a Data Warehouse for CRM by Chris Todman 2000 Trade Paperback-image
Designing a Data Warehouse for CRM by Chris Todman 2000 Trade Paperback-image

Designing a Data Warehouse for CRM by Chris Todman 2000 Trade Paperback

$ 5.45

Author: Chris Todman Format: Trade Paperback gtin13: 9780130897121 Type: Textbook Dewey Edition: 21 Number of Pages: 352 Pages Illustrated: Yes Item Height: 0.9 in Subject: Databases / Data Warehousing Item Length: 9 in Publisher: Prentice Hall PTR LCCN: 00-051592 Synopsis: The complete guide to building tomorrows CRM-focused data warehouses. *A complete methodology for building CRM-focused data warehouses *Planning, ROI, conceptual and logical models, physical implementation, project management, and beyond *For database developers, architects, consultants, project managers, and decision-makers Todays next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, you need new techniques, and new methodologies. In this book, Dr. Chris Todman - one of the worlds leading data warehouse consultants - delivers the first start-to-finish methodology for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more: *Critical design challenges unique to CRM-focused data warehousing *A new look at data warehouse conceptual models, logical models, and physical implementation *The crucial implications of time in data warehouse modeling and querying *Project management: deliverables, assumptions, risks, and team-building - including a full breakdown of work *Estimating the ROI of CRM-focused data warehouses up front *Choo, Today's next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, IT professionals need new techniques, and new methodologies. In this book, Dr. Chris Todman delivers the first start-to-finish methodology for defining, designing, and implementing CRM-focused data warehouses. Designing Data Warehouses: Supporting Customer Relationship Management starts by identifying critical design challenges that are unique to CRM-focused data warehousing. In the context of CRM, Todman reviews data warehouse conceptual models, logical models, and physical implementation, and focuses on the crucial implications of time in data warehouse modeling and querying. You'll discover how to estimate the ROI of CRM-focused data warehousing in advance; manage data warehouse projects more effectively; and select the right software for loading, extraction, transformation, querying, data mining, campaign management, personalization, and metadata. Finally, Todman previews the future of data warehousing, covering temporal databases, OLAP SQL extensions, active decision support, the integration of external and unstructured data, next-generation search agents, and more. Intended Audience: Scholarly & Professional ISBN-10: 0130897124 Language: English Publication Year: 2000 Item Weight: 19 Oz Publication Name: Designing a Data Warehouse : Supporting Customer Relationship Management Table Of Content: 1. Customer Relationship Management. The Business Dimension. Business Goals. Business Strategy. The Value Proposition. Customer Relationship Management. Summary. 2. An Introduction to Data Warehousing. Introduction. What Is a Data Warehouse? Dimensional Analysis. Building a Data Warehouse. Problems When Using Relational Databases. Summary. 3. Design Problems We Have to Face Up To. Dimensional Data Models. What Works for CRM. Summary. 4. The Implications of Time in Data Warehousing. The Role of Time. Problems Involving Time. Capturing Changes. First-Generation Solutions for Time. Variations on a Theme. Conclusions to the Review of First-Generation Methods. 5. The Conceptual Model. Requirements of the Conceptual Model. The Identification of Changes to Data. Dot Modeling. Dot Modeling Workshops. Summary. 6. The Logical Model. Logical Modeling. The Implementation of Retrospection. The Use of the Time Dimension. Logical Schema. Performance Considerations. Choosing a Solution. Frequency of Changed Data Capture. Constraints. Evaluation and Summary of the Logical Model. 7. The Physical Implementation. The Data Warehouse Architecture. CRM Applications. Backup of the Data. Archival. Extraction and Load. Summary. 8. Business Justification. The Incremental Approach. The Submission. Summary. 9. Managing the Project. Introduction. What Are the Deliverables? What Assumptions and Risks Should I Include? What Sort of Team Do I Need? Summary. 10. Software Products. Extraction, Transformation, and Loading. OLAP. Query Tools. Data Mining. Campaign Management. Personalization. Metadata Tools. Sorts. 11. The Future. Temporal Databases (Temporal Extensions). OLAP Extensions to SQL. Active Decision Support. External Data. Unstructured Data. Search Agents. DSS Aware Applications. Appendix A. Wine Club Temporal Classifications. Appendix B. Dot Model for the Wine Club. Appendix C. Logical Model for the Wine Club. Appendix D. Customer Attributes. References. Index. ISBN-13: 9780130897121 Dewey Decimal: 658.4/038/0285574 brand: Prentice Hall PTR LC Classification Number: QA76.9.D3T6 2001 Subject Area: Computers Item Width: 6.9 in

Description

Free Shipping On All Domestic Orders Home About View All Products Contact DESIGNING A DATA WAREHOUSE: SUPPORTING CUSTOMER By Chris Todman *Mint Condition* DESIGNING A DATA WAREHOUSE: SUPPORTING CUSTOMER RELATIONSHIP MANAGEMENT By Chris Todman **Mint Condition** Item specifics ISBN-10: 0130897124 UPC: 076092009771 Original Title: Designing A Data Warehouse: Supporting Customer Relationship Management Author: Chris Todman Format: Paperback Genre: Computers Publisher: Prentice Hall Publication Year: 2001 Number Of Pages: 352 Binding: Paperback Item Dimensions: 6.9x0.9x9 Inches Package Dimensions: 9.19x6.92x0.9 Inches Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with one. Text will be unmarked and pages crisp. Satisfaction is guaranteed with every order. General Shipping Terms Returns About Us FREE SHIPPING PLUS FREE RETURNS* Ships in 1-2 Business Days We care as much about your item as you do which is why each item is carefully packaged to ensure a safe delivery. We typically ship within 1-2 business days (excluding weekends & holidays) from when your payment clears then expect your order to arrive in 2-14 business day. I have changed my mind and would like to cancel/make changes to my order. We believe in providing our customers with an ultra-speedy service. To ensure this is achieved, all of our systems are fully automated so orders are transferred for processing within minutes. Because of this it is vital to double check your order before it’s submitted to eBay. If you request to cancel through eBay within 30 minutes of when your order is placed, we will do our best to cancel, however, it is not guaranteed. How long should I expect customer service will take to respond to my inquires? We aim to respond to all customers within 24-48 hours (Monday – Friday) *Free Shipping and Free Returns is available within the United States only. Certain conditions for free returns do apply. Please see Returns information tab for more details. OOPS! My Address is wrong. Can I update my shipping address after I place an order? Very sorry to hear that! Unfortunately, due to PayPal’s policy, once an order is placed we must ship to that address. So please confirm you have selected the correct address before placing your order. What do I do if I haven’t received my order? Rarely, but sometimes shipments through the postal carrier can get a little delayed. Rest assured, we have you covered. Here is what to do: While we aim to deliver your order in the time frame specified, transit delays outside of our control can occur. Because of this we would ask that you allow the following amount of time before contacting us about your late order(s): At Least 18 days for Orders delivered within the US and At Least 25 days for Orders delivered outside the US. If you do not receive your order in the time frame specified here, please contact us and we will do our best to resolve the issue as soon as possible. Basically, in the event of your order being delayed or lost in the post, we will do our best to provide a suitable resolution. What type of payments do you accept? We accept payments through PayPal. We do this because PayPal offers unmatched security as well as flexible payment options for the customer. Plus for security, your credit card information is never shared with us (or any 3rd parties). Payment options such as: credit card, debit card, or transfer from your bank account. Best of all, there is no cost to the buyer to utilize PayPal. FAQ: Zuber’s Policies Are As Follows: We carefully grade our items, so you should expect to receive the item in the condition as we have stated it in our listing, please see the 'Condition' section. Please do not expect anything beyond what is stated in our listings. New Items: Guaranteed to be in new condition and in their original packaging. For CDs this generally (but not always) means they will come in their shrink-wrap/plastic. Used Items: Please see our description in each listing for details regarding particular items. Note: If you are a CD/Book collector: I would not suggest buying an item in Used-Good condition as it will by definition show signs of wear and use. Also, please keep in mind that we match items based on the UPC/ISBN and use eBay catalog photos. The item you receive may not exactly match the photo, but will contain the same content. How quickly will I receive my item: For items shipped within the continental United States, expect your item to typically arrive within 4-14 business days from when you place your order. For items shipped outside the U.S., expect your item to typically arrive within 12-25 business days. Occasionally, orders are delayed a little longer. Can you tell me more about a particular item? All of the information that we have about a particular item is listed on the eBay page. We are unable to provide any additional information or guarantee that you will receive anything in addition to what is described in our listing. Carefully reading the item’s description details should answer most questions that you may have. Will I receive the exact item pictured on eBay? The images supplied on our listings are intended as a guide only. The item pictured on eBay is often a stock/catalog photo. Meaning that we did not take the picture. With this in mind it isn’t always possible for us to guarantee that you will receive the exact cover shown. You should receive the item described in our listing, but the cover could vary. Do you charge sales tax? We currently charge sales tax for only items delivered in Nevada Will you accept lower amounts/offers for your items? No. I am sorry all of our prices are fixed. What is your returns policy? Please see the Returns information tab for additional requirements and details. Contact Us with your Feedback! In the event that you have any issue with your order or the service you have received from Zuber, please message us (through eBay) before leaving any feedback or opening a case. We will do our absolute best to resolve any problem for you so there should be no reason to leave non-positive feedback or open a case. Convenient, Easy, & Free Returns* We provide a convenient, postage pre-paid return label for orders shipped within the United States with some conditions, as explained below. To receive a Full Refund: Items must be returned in their original condition; ideally in the original packaging provided. A Return must authorized by first contacting us. Then we will provide you with either a return label or specific instructions for mailing the item back. Do Not refuse the item when you receive it. Do Not mark the item as ‘Return to Sender’. Items must be sent back with our RMA number that we assign to each individual return – for our reference. United States Return requests must be within 30 days of receipt of the item. Items must be mailed within 5 business days of date return approval and label sent. International Return requests must be within 14 days of receipt of the item. Items must be mailed within 5 business days of date return approval and label sent. Buyer pays return shipping for International Returns. New CDs and DVDs must be returned with their holographic seal or shrink-wrap intact. Any other item must be returned in the same condition as we sent them. With their original packaging and accessories included with the return. If any items are returned to us in worse condition than when we sent them then we reserve the right to refund less than the full purchase amount. Again, to return an item: You MUST contact us prior to returning the item. Any unauthorized returns will not be accepted. Please contact us so we can provide a return label with our return address and an RMA#. What do I do if I haven’t received my order? If you haven’t received your order after the delivery date stated in your confirmation email, please contact us and we will research the item’s status/location. We will then diligently work to find the best solution. What do I do if I have received a faulty product or the wrong item? Our aim is to deliver quality products to all of our customers. However, in the event that a customer is shipped a faulty item or an incorrect title, we will provide a pre-paid return label to assist our customers with convenient & free returns. All items must be returned to us in the same condition as they were received. I.E. New items must be still sealed (if they originally were). If upon inspection your order contains a material fault or you received an incorrect item, please contact us before returning the item. We will provide you with a pre-paid return label. To ensure a speedy resolution please enclose the following in your correspondence: Your eBay order number Images of the faults/defects and/or ISBN/UPC of the incorrectly received item. Explanation of what you received vs what you expected to receive. If we request you to return your order, please do so within 5 business days after we approve the return and provide you with an RMA #. What do I do if I receive a damaged item? In the event that your order arrives damaged, please accept our apologies. In order to investigate the issue promptly, please contact us within 5 business days of receipt. Please ensure you provide us with your order number and images of the damaged item: Images must depict the damage you are discussing. The images you send must also include images of the packaging the item arrived in. If we request you to return your order, please do so within 5 business days after we approve the return. Zuber is not responsible for items returned without our prior consent & a proper RMA # assigned. *Free Shipping and Free Returns is available within the United States only. Certain conditions for free returns do apply. Please see information above on this Returns tab for more details. ~ YOUR ONE STOP SHOP FOR ALL KINDS OF SPECIAL FINDS ~ Welcome to Zuber! We offer a very large selection of competitively priced New & Used items. We guarantee QUALITY products, FAST shipping, and FRIENDLY customer service. We look forward to serving you! Store View All Items Contact Copyrights © All right reserved.

  1. This book is a fantastic resource for anyone looking to build a CRM-focused data warehouse. Chris Todman breaks down complex concepts clearly with practical insights. The mint condition copy arrived quickly with free shipping—great value for such a detailed guide. Highly recommended for IT professionals and data analysts!

    ilmari373caf

Related products