Integrative Guide to Consumer Neuroscience, Paperback by Braeutigam, Sven; Ke...
$ 31.04
Description
Integrative Guide to Consumer Neuroscience, Paperback by Braeutigam, Sven; Kenning, Peter, ISBN 0198789939, ISBN-13 9780198789932, Like New Used, Free shipping in the US Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. Th provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and
emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications
situated within a scientific context.
Th includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts,
enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic.
Th is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.
